For this campaign, the Frankfurt-based agency tellafriendtotellafriend commissioned me to create an animation entirely from scratch. Centered around the key phrase “made to be copied”, the concept communicates the agency’s openness to collaboration with like-minded creatives—inviting exchange rather than imitation. The project was executed using After Effects, custom illustrations created in Illustrator, and an AI-generated voice-over, resulting in a bold and concept-driven motion piece designed for digital platforms.